SFL 10x30s - so good, they walk on water....
Optically, they're exceptional - super-crisp, super-bright, and of a standard that is counter-intuitive for a pair of binoculars of this size and weight. Ergonomically, they're another step forward - the now trademark large, easy-to-find focusing wheel barely having to move to do its job, and they're wonderful to handle, especially if (like me) your hands are not exactly huge.
... and so light, they rest the surface of a pond (ice not included)
The best way to describe them is perhaps as commanding a unique and, until now, effectively unoccupied niche between top-of-the-range pocket binoculars and more traditional high-end modern x30s. They're so much better than pocket binoculars, and yet fit in your pocket; they're at least as good as most x30s out there, and yet look (and weigh) like they shouldn't be. A serious benchmark, and in all likelihood, a serious bestseller.